{"id":2384,"date":"2013-12-20T16:54:37","date_gmt":"2013-12-20T21:54:37","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2384"},"modified":"2013-12-20T16:57:30","modified_gmt":"2013-12-20T21:57:30","slug":"canine-christmas-surfin-santas-extreme-carolers-new-trend-in-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/20\/canine-christmas-surfin-santas-extreme-carolers-new-trend-in-advertising\/","title":{"rendered":"Canine Christmas? Surfin&#8217; Santas? Extreme carolers? New trend in advertising &#8230;"},"content":{"rendered":"<p>Given the inundation of advertising during the holiday season, several companies are taking a new tack: creating short films that don&rsquo;t contain a sales pitch but simply tell a story. These films may not even have a relation to a product but merely sponsored by a company. This move toward longer form content is attracting notable filmmakers like Werner Herzog and will only continue to grow.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.cleveland.com\/entertainment\/index.ssf\/2013\/12\/a_canine_christmas_surfin_sant.html\" target=\"_blank\">Canine Christmas? Surfin&#8217; Santas? Extreme carolers? New trend in advertising &#8230; &#8211; Plain Dealer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Given the inundation of advertising during the holiday season, several companies are taking a new tack: creating short films that don&rsquo;t contain a sales pitch but simply tell a story. These films may not even have a relation to a product but merely sponsored by a company. This move toward longer form content is attracting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2384"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2384"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2384\/revisions"}],"predecessor-version":[{"id":2385,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2384\/revisions\/2385"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2384"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}