{"id":2368,"date":"2013-12-20T14:39:53","date_gmt":"2013-12-20T19:39:53","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2368"},"modified":"2013-12-20T14:47:37","modified_gmt":"2013-12-20T19:47:37","slug":"how-non-stop-marketing-killed-my-buzz-for-anchorman-2","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/20\/how-non-stop-marketing-killed-my-buzz-for-anchorman-2\/","title":{"rendered":"How non-stop marketing killed my buzz for Anchorman 2"},"content":{"rendered":"<p>Though Anchorman 2 is highly anticipated, it may be suffering from some overexposure.  There have been quite a few new ad campaigns issued to support the movie.  It has been tied in to television ads, car commercials and even a new line of ice cream.  But this could actually be detracting from the overall value of the movie, and potentially hurting the film before it has even been released.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/theweek.com\/article\/index\/254436\/how-non-stop-marketing-killed-my-buzz-for-anchorman-2\" target=\"_blank\">How non-stop marketing killed my buzz for Anchorman 2 &#8211; The Week Magazine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Though Anchorman 2 is highly anticipated, it may be suffering from some overexposure. There have been quite a few new ad campaigns issued to support the movie. It has been tied in to television ads, car commercials and even a new line of ice cream. But this could actually be detracting from the overall value [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2368"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2368"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2368\/revisions"}],"predecessor-version":[{"id":2369,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2368\/revisions\/2369"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2368"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}