{"id":2296,"date":"2013-12-16T14:49:43","date_gmt":"2013-12-16T19:49:43","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2296"},"modified":"2013-12-16T14:53:38","modified_gmt":"2013-12-16T19:53:38","slug":"beyonces-surprise-release-a-stroke-of-marketing-genius","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/16\/beyonces-surprise-release-a-stroke-of-marketing-genius\/","title":{"rendered":"Beyonc\u00e9&#8217;s surprise release a stroke of marketing genius"},"content":{"rendered":"<p>Though Beyonc&eacute;&rsquo;s new album is proving to be a hit success, it did utilize some interesting new marketing techniques.  The star was able to keep the production of the album a secret until the last minute.  This took the music world by surprise, who were not expecting her to release a new album so recently.  This also drew in an immediate burst of interest in what was available through this type of album on her site as well.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.bostonglobe.com\/arts\/music\/2013\/12\/16\/beyonce-calculated-masterpiece-marketing-and-album-that-blissfully-organic\/BcqjYeVfotaBZt0bPwRfFJ\/story.html\" target=\"_blank\">Beyonc&eacute;&#8217;s surprise release a stroke of marketing genius &#8211; Boston Globe<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Though Beyonc&eacute;&rsquo;s new album is proving to be a hit success, it did utilize some interesting new marketing techniques. The star was able to keep the production of the album a secret until the last minute. This took the music world by surprise, who were not expecting her to release a new album so recently. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2296"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2296"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2296\/revisions"}],"predecessor-version":[{"id":2297,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2296\/revisions\/2297"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2296"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}