{"id":228,"date":"2013-03-08T08:10:22","date_gmt":"2013-03-08T13:10:22","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=228"},"modified":"2013-03-08T08:18:50","modified_gmt":"2013-03-08T13:18:50","slug":"new-research-reveals-misconceptions-of-baby-boomer-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/08\/new-research-reveals-misconceptions-of-baby-boomer-marketing\/","title":{"rendered":"New Research Reveals Misconceptions of Baby Boomer Marketing"},"content":{"rendered":"<p>When marketing toward the baby boom generation, the type of voice used makes a big difference. This was discovered by Coming of Age, the marketing agency that specializes in this generation. They found that when an item has to do with caring or love, a female voice is preferred. When the product is technical or financial, it is best to use a male voice.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/reversemortgagedaily.com\/2013\/03\/05\/new-research-reveals-misconceptions-of-baby-boomer-marketing\/\" target=\"_blank\">New Research Reveals Misconceptions of Baby Boomer Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When marketing toward the baby boom generation, the type of voice used makes a big difference. This was discovered by Coming of Age, the marketing agency that specializes in this generation. They found that when an item has to do with caring or love, a female voice is preferred. When the product is technical or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/228"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"predecessor-version":[{"id":239,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/228\/revisions\/239"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}