{"id":2179,"date":"2013-12-05T15:25:43","date_gmt":"2013-12-05T20:25:43","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2179"},"modified":"2013-12-05T15:29:01","modified_gmt":"2013-12-05T20:29:01","slug":"recalling-tvs-golden-age-stars-pitch-products-tied-to-their-shows-2","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/05\/recalling-tvs-golden-age-stars-pitch-products-tied-to-their-shows-2\/","title":{"rendered":"Recalling TV\u2019s Golden Age, Stars Pitch Products Tied to Their Shows"},"content":{"rendered":"<p>Television stars are now promoting products as their own character. Kyle Richards from &ldquo;The Real Housewives of Beverly Hills&rdquo; was featured in a Jeep commercial. Advertisers feel that this approach is a gentler way to reach consumers. Even radio ads are gaining popularity among listeners. ABC recently ran a Target ad that showed cast members from &ldquo;The Middle&rdquo;, &lsquo;Modern Family&rdquo; and &ldquo;Back in the Game&rdquo;.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.nytimes.com\/2013\/12\/05\/business\/media\/recalling-tvs-golden-age-stars-pitch-products-tied-to-their-shows.html?hpw&amp;rref=television&amp;_r=0\" target=\"_blank\">Recalling TV&#8217;s Golden Age, Stars Pitch Products Tied to Their Shows &#8211; New York Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television stars are now promoting products as their own character. Kyle Richards from &ldquo;The Real Housewives of Beverly Hills&rdquo; was featured in a Jeep commercial. Advertisers feel that this approach is a gentler way to reach consumers. Even radio ads are gaining popularity among listeners. ABC recently ran a Target ad that showed cast members [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2179"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2179"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2179\/revisions"}],"predecessor-version":[{"id":2180,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2179\/revisions\/2180"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2179"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}