{"id":2126,"date":"2013-12-02T12:04:47","date_gmt":"2013-12-02T17:04:47","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2126"},"modified":"2013-12-02T12:06:57","modified_gmt":"2013-12-02T17:06:57","slug":"federal-trade-commission-will-put-native-advertising-under-the-microscope","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/02\/federal-trade-commission-will-put-native-advertising-under-the-microscope\/","title":{"rendered":"Federal Trade Commission will put native advertising under the microscope &#8230;"},"content":{"rendered":"<p>The Federal Trade Commission (FTC) will host a workshop on Wednesday. The topic is whether native advertising misleads consumers. Native advertising is paid content that appears in the same format on a website as authentic, editor-created content. Journalists are optimistic that native advertising might be a stable revenue stream for online journalism. But the FTC worries that consumers cannot distinguish between paid and unpaid content.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.poynter.org\/latest-news\/business-news\/the-biz-blog\/231868\/federal-trade-commission-will-put-native-advertising-under-the-microscope-wednesday\/\" target=\"_blank\">Federal Trade Commission will put native advertising under the microscope &#8230; &#8211; Poynter.org (blog)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Federal Trade Commission (FTC) will host a workshop on Wednesday. The topic is whether native advertising misleads consumers. Native advertising is paid content that appears in the same format on a website as authentic, editor-created content. Journalists are optimistic that native advertising might be a stable revenue stream for online journalism. But the FTC [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2126"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2126"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":2127,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2126\/revisions\/2127"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}