{"id":2118,"date":"2013-12-02T11:55:23","date_gmt":"2013-12-02T16:55:23","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2118"},"modified":"2013-12-02T12:05:44","modified_gmt":"2013-12-02T17:05:44","slug":"4-c-suite-objections-to-content-marketing-and-how-to-overcome-them","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/02\/4-c-suite-objections-to-content-marketing-and-how-to-overcome-them\/","title":{"rendered":"4 C-Suite Objections To Content Marketing And How To Overcome Them"},"content":{"rendered":"<p>High-level executives are often hesitant to adapt to new, cutting-edge marketing. Executives say, there&rsquo;s no way to prove digital marketing offers a return in investment, and question whether digital advertising is simply a short-lived trend. Emphasizing how consumers make purchasing decisions and how digital ads can help the company meet is goals and portray its values can help high-level executives warm up to digital advertising.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.forbes.com\/sites\/johnhall\/2013\/12\/01\/4-c-suite-objections-to-content-marketing-and-how-to-overcome-them\/\" target=\"_blank\">4 C-Suite Objections To Content Marketing And How To Overcome Them &#8211; Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>High-level executives are often hesitant to adapt to new, cutting-edge marketing. Executives say, there&rsquo;s no way to prove digital marketing offers a return in investment, and question whether digital advertising is simply a short-lived trend. Emphasizing how consumers make purchasing decisions and how digital ads can help the company meet is goals and portray its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2118"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"predecessor-version":[{"id":2119,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2118\/revisions\/2119"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}