{"id":2102,"date":"2013-12-01T14:06:34","date_gmt":"2013-12-01T19:06:34","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2102"},"modified":"2013-12-01T14:10:19","modified_gmt":"2013-12-01T19:10:19","slug":"small-business-saturday-amex-marketing-ploy","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/01\/small-business-saturday-amex-marketing-ploy\/","title":{"rendered":"Small Business Saturday: AmEx Marketing Ploy?"},"content":{"rendered":"<p>Between Black Friday and Cyber Monday deals, Small Business Saturday is a chance to shop local businesses that support communities. AmEx has offered incentives for businesses to use their services by providing a subsidy, though at a must lower rate than past years. Critics call this plan a marketing ploy to pad AmEx profits, but AmEx was quoted saying how they love helping out small businesses. The ending line suggests shopping local, but just using cash.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.thefiscaltimes.com\/Articles\/2013\/11\/30\/Small-Business-Saturday-AmEx-Marketing-Ploy\" target=\"_blank\">Small Business Saturday: AmEx Marketing Ploy? &#8211; The Fiscal Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between Black Friday and Cyber Monday deals, Small Business Saturday is a chance to shop local businesses that support communities. AmEx has offered incentives for businesses to use their services by providing a subsidy, though at a must lower rate than past years. Critics call this plan a marketing ploy to pad AmEx profits, but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2102"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2102"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2102\/revisions"}],"predecessor-version":[{"id":2103,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2102\/revisions\/2103"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2102"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}