{"id":2084,"date":"2013-12-01T14:00:37","date_gmt":"2013-12-01T19:00:37","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2084"},"modified":"2013-12-01T14:11:54","modified_gmt":"2013-12-01T19:11:54","slug":"why-samsungs-14-billion-marketing-budget-is-not-paying-off","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/01\/why-samsungs-14-billion-marketing-budget-is-not-paying-off\/","title":{"rendered":"Why Samsung\u2019s $14 billion marketing budget is not paying off"},"content":{"rendered":"<p>Samsung spends more on advertisement and promotion compared to other top companies.  Some people question the effectiveness of Samsung&rsquo;s market strategy and how it relates to their brand.   Samsung devotes a large chunk of its revenue on advertisement because it lacks a specific identity due to the wide range of products that the company offers such as smart phones and washers.  Overall, Samsung&rsquo;s marketing goal is to show the world that is products are cutting edge and that is a leader and not a follower.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/timesofindia.indiatimes.com\/tech\/tech-news\/hardware\/Why-Samsungs-14-billion-marketing-budget-is-not-paying-off\/articleshow\/26510666.cms\" target=\"_blank\">Why Samsung&rsquo;s $14 billion marketing budget is not paying off<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung spends more on advertisement and promotion compared to other top companies. Some people question the effectiveness of Samsung&rsquo;s market strategy and how it relates to their brand. Samsung devotes a large chunk of its revenue on advertisement because it lacks a specific identity due to the wide range of products that the company offers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2084"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2084"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2084\/revisions"}],"predecessor-version":[{"id":2085,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2084\/revisions\/2085"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2084"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}