{"id":2069,"date":"2013-12-01T08:37:38","date_gmt":"2013-12-01T13:37:38","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2069"},"modified":"2013-12-01T08:49:04","modified_gmt":"2013-12-01T13:49:04","slug":"samsung-spends-an-estimated-14-billion-a-year-on-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/12\/01\/samsung-spends-an-estimated-14-billion-a-year-on-advertising\/","title":{"rendered":"Samsung Spends an Estimated $14 Billion a Year on Advertising"},"content":{"rendered":"<p>For 2013, Samsung is slated to spend approximately $14 billion in advertising, which has prompted a comparison of Samsung&#8217;s spending with other rival companies&#8217; budgets, particularly Google and Apple. Google only spent $12.5 billion in their acquisition of Motorola cellphones. Apple is estimated to spend only $1 billion in advertising, which is miniscule in comparison. However, upon looking at revenue generated versus advertising costs, Samsung dedicated 5.4% of its revenue to advertising, whereas Apple only used 0.6%. While Samsung may not have a strong &ldquo;brand identity&rdquo; like Apple, they must improve their advertising efficiency to persuade potential customers.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.geeksaresexy.net\/2013\/11\/30\/samsung-spends-an-estimated-14-billion-a-year-on-advertising\/\" target=\"_blank\">Samsung Spends an Estimated $14 Billion a Year on Advertising &#8211; Geeks are Sexy Technology News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For 2013, Samsung is slated to spend approximately $14 billion in advertising, which has prompted a comparison of Samsung&#8217;s spending with other rival companies&#8217; budgets, particularly Google and Apple. Google only spent $12.5 billion in their acquisition of Motorola cellphones. Apple is estimated to spend only $1 billion in advertising, which is miniscule in comparison. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2069"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2069"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2069\/revisions"}],"predecessor-version":[{"id":2070,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2069\/revisions\/2070"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2069"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}