{"id":2065,"date":"2013-11-29T22:21:01","date_gmt":"2013-11-30T03:21:01","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2065"},"modified":"2013-11-29T22:22:34","modified_gmt":"2013-11-30T03:22:34","slug":"women-relax-men-mountaineer-what-backpacks-reveal-about-gendered","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/11\/29\/women-relax-men-mountaineer-what-backpacks-reveal-about-gendered\/","title":{"rendered":"Women Relax, Men Mountaineer: What Backpacks Reveal About Gendered &#8230;"},"content":{"rendered":"<p>Gender based marketing is discussed &#8230; especially the different strategies that businesses use to market their products. Backpacks are the main product that are used to draw conclusions; and the act of using the backpacks for outdoors activities. Women generally prefer fashion over usability and men usually take usability over fashion.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.huffingtonpost.com\/adrianne-wadewitz-phd\/hiking-gendered-marketing_b_4351519.html\" target=\"_blank\">Women Relax, Men Mountaineer: What Backpacks Reveal About Gendered &#8230; &#8211; Huffington Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gender based marketing is discussed &#8230; especially the different strategies that businesses use to market their products. Backpacks are the main product that are used to draw conclusions; and the act of using the backpacks for outdoors activities. Women generally prefer fashion over usability and men usually take usability over fashion. Read the full article [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2065"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2065"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2065\/revisions"}],"predecessor-version":[{"id":2066,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2065\/revisions\/2066"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2065"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}