{"id":2061,"date":"2013-11-29T22:19:38","date_gmt":"2013-11-30T03:19:38","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2061"},"modified":"2013-11-29T22:22:55","modified_gmt":"2013-11-30T03:22:55","slug":"samsungs-marketing-splurge-doesnt-always-bring-bang-for-buck","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/11\/29\/samsungs-marketing-splurge-doesnt-always-bring-bang-for-buck\/","title":{"rendered":"Samsung\u2019s marketing splurge doesn\u2019t always bring bang-for-buck"},"content":{"rendered":"<p>This year, electronics manufacturer Samsung is looking to spend $1 billion on a new advertising campaign. That&rsquo;s more than the gross domestic product of Iceland. But will that much outlay really help? Samsung is trying to establish a brand presence similar to Apple with their iPhone and iPad, but the recent advertising offerings have seemed to backfire and create more negative buzz than positive.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.reuters.com\/article\/2013\/11\/27\/us-samsung-marketing-idUSBRE9AQ18720131127\" target=\"_blank\">Samsung&#8217;s marketing splurge doesn&#8217;t always bring bang-for-buck &#8211; Reuters<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, electronics manufacturer Samsung is looking to spend $1 billion on a new advertising campaign. That&rsquo;s more than the gross domestic product of Iceland. But will that much outlay really help? Samsung is trying to establish a brand presence similar to Apple with their iPhone and iPad, but the recent advertising offerings have seemed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2061"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"predecessor-version":[{"id":2062,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2061\/revisions\/2062"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}