{"id":2049,"date":"2013-11-27T19:55:39","date_gmt":"2013-11-28T00:55:39","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=2049"},"modified":"2015-08-27T07:34:29","modified_gmt":"2015-08-27T11:34:29","slug":"despite-soaring-digital-video-ad-spend-advertisers-lack-measurement-tools","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/11\/27\/despite-soaring-digital-video-ad-spend-advertisers-lack-measurement-tools\/","title":{"rendered":"Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools &#8230;"},"content":{"rendered":"<p>Advertisers will spend an estimate $4 billion this year, experts say. Even so, advertisers have very few ways to track the success of their spending. Advertisers say that the tool that do exist are expensive, and mostly rely on click and impression data, which is often not an accurate reflection of whether a campaign is successful.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/marketingland.com\/despite-soaring-digital-video-ad-spend-advertisers-lack-measurement-tools-study-66412\" target=\"_blank\">Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools &#8230; &#8211; Marketing Land<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers will spend an estimate $4 billion this year, experts say. Even so, advertisers have very few ways to track the success of their spending. Advertisers say that the tool that do exist are expensive, and mostly rely on click and impression data, which is often not an accurate reflection of whether a campaign is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2049"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":2,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":2876,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/2049\/revisions\/2876"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}