{"id":1870,"date":"2013-11-12T10:39:38","date_gmt":"2013-11-12T15:39:38","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1870"},"modified":"2013-11-12T10:47:35","modified_gmt":"2013-11-12T15:47:35","slug":"study-shows-marketing-budgets-vendors-on-the-rise","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/11\/12\/study-shows-marketing-budgets-vendors-on-the-rise\/","title":{"rendered":"Study Shows Marketing Budgets &#038; Vendors on the Rise"},"content":{"rendered":"<p>Continued growth in the number of marketing channels has resulted in a dramatic shift in the way in which firms allocate their marketing talent. Despite increased marketing budgets for most firms in 2013, fewer in-house marketers than ever are dedicated to executing the operational aspects of a specific marketing channel for their firm. Instead, in-house marketing personnel have shifted their talent to evaluating niche-specific marketing service vendors. A firm&#8217;s marketing team is now more a group of expert buyers, and choosing the right expert marketing service provider is more important than ever.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.business2community.com\/marketing\/study-shows-marketing-budgets-vendors-rise-0672219\" target=\"_blank\">Study Shows Marketing Budgets &amp; Vendors on the Rise &#8211; Business 2 Community<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continued growth in the number of marketing channels has resulted in a dramatic shift in the way in which firms allocate their marketing talent. Despite increased marketing budgets for most firms in 2013, fewer in-house marketers than ever are dedicated to executing the operational aspects of a specific marketing channel for their firm. Instead, in-house [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1870"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1870"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1870\/revisions"}],"predecessor-version":[{"id":1871,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1870\/revisions\/1871"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1870"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}