{"id":1796,"date":"2013-11-05T06:15:39","date_gmt":"2013-11-05T11:15:39","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1796"},"modified":"2013-11-05T06:20:05","modified_gmt":"2013-11-05T11:20:05","slug":"3-marketing-automation-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/11\/05\/3-marketing-automation-mistakes-and-how-to-avoid-them\/","title":{"rendered":"3 Marketing Automation Mistakes and How to Avoid Them"},"content":{"rendered":"<p>Learn about three potential mistakes made by marketers while using marketing automation technology &#8230; and how these mistakes can be avoided. Marketing automation consists of methods which send personalized marketing messages to individuals. These mistakes are; rushing to implement marketing automation without a strategy, communicating too frequently or not often enough, and only using marketing automation as a sales tool.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/multichannelmerchant.com\/marketing\/3-marketing-automation-mistakes-avoid-02112013\/\" target=\"_blank\">3 Marketing Automation Mistakes and How to Avoid Them &#8211; Multichannel Merchant<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about three potential mistakes made by marketers while using marketing automation technology &#8230; and how these mistakes can be avoided. Marketing automation consists of methods which send personalized marketing messages to individuals. These mistakes are; rushing to implement marketing automation without a strategy, communicating too frequently or not often enough, and only using marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1796"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1796"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1796\/revisions"}],"predecessor-version":[{"id":1797,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1796\/revisions\/1797"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1796"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}