{"id":1590,"date":"2013-10-11T10:17:03","date_gmt":"2013-10-11T14:17:03","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1590"},"modified":"2013-10-11T10:40:17","modified_gmt":"2013-10-11T14:40:17","slug":"the-most-effective-advertising-may-be-when-consumers-least-expect-it","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/10\/11\/the-most-effective-advertising-may-be-when-consumers-least-expect-it\/","title":{"rendered":"The most effective advertising may be when consumers least expect it"},"content":{"rendered":"<p>How effective is advertising when you&rsquo;re skipping through the ads on your DVR? What about when two dissimilar brands are paired together? A new study reveals that an atypical advertising model designed for consumers with their guard down (like while fast-forwarding) may be more effective than you think, especially when big brands are at play.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/phys.org\/news\/2013-10-effective-advertising-consumers.html\" target=\"_blank\">The most effective advertising may be when consumers least expect it &#8211; Phys.Org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How effective is advertising when you&rsquo;re skipping through the ads on your DVR? What about when two dissimilar brands are paired together? A new study reveals that an atypical advertising model designed for consumers with their guard down (like while fast-forwarding) may be more effective than you think, especially when big brands are at play. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1590"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1590"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1590\/revisions"}],"predecessor-version":[{"id":1591,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1590\/revisions\/1591"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1590"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}