{"id":1588,"date":"2013-10-11T10:16:30","date_gmt":"2013-10-11T14:16:30","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1588"},"modified":"2013-10-11T10:40:08","modified_gmt":"2013-10-11T14:40:08","slug":"decoding-social-influence-the-marriage-of-marketing-and-data-science","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/10\/11\/decoding-social-influence-the-marriage-of-marketing-and-data-science\/","title":{"rendered":"Decoding Social Influence: The Marriage of Marketing and Data Science"},"content":{"rendered":"<p>If your friend buys a product and recommends it to you, you&rsquo;re now more likely to buy, right? That?s always been the assumption, and for the most part, it&rsquo;s true. Now though, thanks to social networks like Facebook, there is real data to quantify this relationship. Through use of big data, marketers can better understand what makes you get out your wallet, and what&rsquo;s holding it back.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.huffingtonpost.com\/olly-downs\/decoding-social-influence_b_4064679.html\" target=\"_blank\">Decoding Social Influence: The Marriage of Marketing and Data Science &#8211; Huffington Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your friend buys a product and recommends it to you, you&rsquo;re now more likely to buy, right? That?s always been the assumption, and for the most part, it&rsquo;s true. Now though, thanks to social networks like Facebook, there is real data to quantify this relationship. Through use of big data, marketers can better understand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1588"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1588"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1588\/revisions"}],"predecessor-version":[{"id":1589,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1588\/revisions\/1589"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1588"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}