{"id":1572,"date":"2013-10-10T14:59:03","date_gmt":"2013-10-10T18:59:03","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1572"},"modified":"2013-10-10T15:11:27","modified_gmt":"2013-10-10T19:11:27","slug":"hunkvertising-the-objectification-of-men-in-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/10\/10\/hunkvertising-the-objectification-of-men-in-advertising\/","title":{"rendered":"Hunkvertising: The Objectification of Men in Advertising"},"content":{"rendered":"<p>It&rsquo;s obvious that sex sells. However, sex is usually associated with a beautiful woman who embodies sexuality for the most wanted product. Today, the tables are turning and &ldquo;men candy&rdquo; are being displayed as the object of desire. Hunkvertising is what it is called. Several brands have proven that portraying men with an ad campaign can be a winning strategy.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/hunkvertising-objectification-men-advertising-152925\" target=\"_blank\">Hunkvertising: The Objectification of Men in Advertising &#8211; Adweek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s obvious that sex sells. However, sex is usually associated with a beautiful woman who embodies sexuality for the most wanted product. Today, the tables are turning and &ldquo;men candy&rdquo; are being displayed as the object of desire. Hunkvertising is what it is called. Several brands have proven that portraying men with an ad campaign [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1572"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":1573,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1572\/revisions\/1573"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}