{"id":1499,"date":"2013-09-29T09:34:29","date_gmt":"2013-09-29T13:34:29","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1499"},"modified":"2013-09-29T09:36:35","modified_gmt":"2013-09-29T13:36:35","slug":"measuring-up-mobile-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/09\/29\/measuring-up-mobile-advertising\/","title":{"rendered":"Measuring Up Mobile Advertising"},"content":{"rendered":"<p>Studies show that time spent consuming advertising on mobile devices has passed that of PC&rsquo;s, and it may have even caught up with the traditional mediums of television and radio. However, it is much harder to measure the actual ROI involved in a mobile marketing campaign. Mobile does not have as many established &ldquo;traditional&rdquo; metrics that allow the investor to see just how well the ads are doing.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.huffingtonpost.com\/mollie-spillman\/measuring-up-mobile-adver_b_3995694.html\" target=\"_blank\">Measuring Up Mobile Advertising &#8211; Huffington Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Studies show that time spent consuming advertising on mobile devices has passed that of PC&rsquo;s, and it may have even caught up with the traditional mediums of television and radio. However, it is much harder to measure the actual ROI involved in a mobile marketing campaign. Mobile does not have as many established &ldquo;traditional&rdquo; metrics [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1499"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1499\/revisions"}],"predecessor-version":[{"id":1500,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1499\/revisions\/1500"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1499"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}