{"id":146,"date":"2013-03-05T08:23:27","date_gmt":"2013-03-05T13:23:27","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=146"},"modified":"2013-03-08T19:44:34","modified_gmt":"2013-03-09T00:44:34","slug":"is-marketing-facing-its-own-fiscal-cliff-in-2013","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/03\/05\/is-marketing-facing-its-own-fiscal-cliff-in-2013\/","title":{"rendered":"Is marketing facing its own fiscal cliff in 2013?"},"content":{"rendered":"<p>Why is the marketing industry having its own version of the fiscal cliff? To help the future of your business you must have a long term strategy, understand the customer, align your sales and marketing, and of course, have agility to navigate the market. You should also consider establishing a marketing science team to build insight and data.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/econsultancy.com\/us\/blog\/62244-is-marketing-facing-its-own-fiscal-cliff-in-2013\" target=\"_blank\">Is marketing facing its own fiscal cliff in 2013?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is the marketing industry having its own version of the fiscal cliff? To help the future of your business you must have a long term strategy, understand the customer, align your sales and marketing, and of course, have agility to navigate the market. You should also consider establishing a marketing science team to build [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/146"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":2,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":276,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/146\/revisions\/276"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}