{"id":1355,"date":"2013-09-12T11:18:37","date_gmt":"2013-09-12T15:18:37","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1355"},"modified":"2013-09-12T16:43:40","modified_gmt":"2013-09-12T20:43:40","slug":"only-two-ways-to-guarantee-short-term-digital-marketing-returns","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/09\/12\/only-two-ways-to-guarantee-short-term-digital-marketing-returns\/","title":{"rendered":"Only Two Ways to Guarantee Short-Term Digital Marketing Returns"},"content":{"rendered":"<p>Today&rsquo;s companies have a variety of digital marketing strategies to choose from.  Depending on internal demands and company goals these strategies typically fall into two categories: Long Term and Short Term.  Long Term strategies such as digital owned media strive to earn media over time and require a longer time investment to execute.  Short term strategies such as digital paid media can begin to pay off immediately, but are disliked by the public and provide only a low return.  Moving forward companies will need to make decisions on how to best utilize their advertising budgets.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.huffingtonpost.com\/chad-pollitt\/only-two-ways-to-guarante_b_3867854.html\" target=\"_blank\">Only Two Ways to Guarantee Short-Term Digital Marketing Returns &#8211; Huffington Post (blog)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today&rsquo;s companies have a variety of digital marketing strategies to choose from. Depending on internal demands and company goals these strategies typically fall into two categories: Long Term and Short Term. Long Term strategies such as digital owned media strive to earn media over time and require a longer time investment to execute. Short term [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1355"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1355\/revisions"}],"predecessor-version":[{"id":1356,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1355\/revisions\/1356"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1355"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}