{"id":1340,"date":"2013-09-09T21:01:11","date_gmt":"2013-09-10T01:01:11","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1340"},"modified":"2013-09-09T21:02:14","modified_gmt":"2013-09-10T01:02:14","slug":"ams-colloquium-new-marketing-technique-changes-online-advertising","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/09\/09\/ams-colloquium-new-marketing-technique-changes-online-advertising\/","title":{"rendered":"AMS Colloquium: New Marketing Technique Changes Online Advertising"},"content":{"rendered":"<p>Despite spending quite a lot of their time online, it appears that consumers prefer to spend their money offline, making it difficult for the companies that advertise online to see the results of their ads. That&rsquo;s where a data analysis company can best come in. Using data from store loyalty cards and what ads consumers see on sites such as Facebook, the data analysis helps companies determine purchasing activity from its consumers.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.oredigger.net\/news\/8-news\/2870-ams-colloquium-new-marketing-technique-changes-online-advertising.html\" target=\"_blank\">AMS Colloquium: New Marketing Technique Changes Online Advertising &#8211; The Oredigger Newspaper<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite spending quite a lot of their time online, it appears that consumers prefer to spend their money offline, making it difficult for the companies that advertise online to see the results of their ads. That&rsquo;s where a data analysis company can best come in. Using data from store loyalty cards and what ads consumers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1340"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1340"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1340\/revisions"}],"predecessor-version":[{"id":1341,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1340\/revisions\/1341"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1340"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}