{"id":1284,"date":"2013-09-01T20:09:40","date_gmt":"2013-09-02T00:09:40","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1284"},"modified":"2013-09-01T20:12:25","modified_gmt":"2013-09-02T00:12:25","slug":"how-the-trend-toward-native-and-in-stream-ads-will-finally-unlock-big-brand","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/09\/01\/how-the-trend-toward-native-and-in-stream-ads-will-finally-unlock-big-brand\/","title":{"rendered":"How The Trend Toward &#8216;Native&#8217; And In-Stream Ads Will Finally Unlock Big Brand &#8230;"},"content":{"rendered":"<p>Marketing is evolving to fit the mobile marketplace, but not as quickly as it should. As social media feeds tend towards a single column, the most effective marketing will be inserted organically into those feeds. Banner ads may seem cheaper, but the cost-to-impression payoff is far greater for those ads that, in a Facebook or Twitter feed, seem less like an ad and more like the recommendation of a friend.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.businessinsider.com\/mobile-advertising-booms-on-native-ads-2013-8\" target=\"_blank\">How The Trend Toward &#8216;Native&#8217; And In-Stream Ads Will Finally Unlock Big Brand &#8230; &#8211; Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing is evolving to fit the mobile marketplace, but not as quickly as it should. As social media feeds tend towards a single column, the most effective marketing will be inserted organically into those feeds. Banner ads may seem cheaper, but the cost-to-impression payoff is far greater for those ads that, in a Facebook or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1284"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1284"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1284\/revisions"}],"predecessor-version":[{"id":1285,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1284\/revisions\/1285"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}