{"id":1282,"date":"2013-09-01T20:09:04","date_gmt":"2013-09-02T00:09:04","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1282"},"modified":"2013-09-01T20:12:12","modified_gmt":"2013-09-02T00:12:12","slug":"relationship-marketing-rethinking-the-issue","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/09\/01\/relationship-marketing-rethinking-the-issue\/","title":{"rendered":"Relationship Marketing &#8211; Rethinking the Issue"},"content":{"rendered":"<p>Mass marketing is dead: no more grand Mad Men-esque campaigns with signature art and slogans. Relationship marketing, where social media and mobile apps deliver targeted messages to individual consumers, seems to be the way of the future &#8230; but the second annual Cross-Channel Marketing Report shows that not all marketers are on board yet. The reasons they aren&#8217;t might surprise you.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.forbes.com\/sites\/steveolenski\/2013\/08\/30\/relationship-marketing-maybe-i-was-wrong\/\" target=\"_blank\">Relationship Marketing &#8211; Maybe I Was Wrong &#8211; Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mass marketing is dead: no more grand Mad Men-esque campaigns with signature art and slogans. Relationship marketing, where social media and mobile apps deliver targeted messages to individual consumers, seems to be the way of the future &#8230; but the second annual Cross-Channel Marketing Report shows that not all marketers are on board yet. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1282"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1282"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1282\/revisions"}],"predecessor-version":[{"id":1283,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1282\/revisions\/1283"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1282"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}