{"id":1246,"date":"2013-08-29T09:10:14","date_gmt":"2013-08-29T13:10:14","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1246"},"modified":"2013-08-29T09:14:00","modified_gmt":"2013-08-29T13:14:00","slug":"marketing-and-it-need-to-come-together-over-big-data","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/08\/29\/marketing-and-it-need-to-come-together-over-big-data\/","title":{"rendered":"Marketing and IT need to come together over Big Data"},"content":{"rendered":"<p>The rapidly receding gulf between the marketing and IT departments of media companies is discussed, in the context of &ldquo;big data.&rdquo;  In a rapidly evolving information-driven economy, it has become essential for businesses to understand their audience at a large scale.  This insight explains how marketing departments need to make use of the large repositories of data being captured by the IT industry.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.smh.com.au\/small-business\/smallbiz-tech\/marketing-and-it-jump-into-bed-for-big-data-20130826-2sky9.html\" target=\"_blank\">Marketing and IT need to come together over Big Data &#8211; Sydney Morning Herald<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rapidly receding gulf between the marketing and IT departments of media companies is discussed, in the context of &ldquo;big data.&rdquo; In a rapidly evolving information-driven economy, it has become essential for businesses to understand their audience at a large scale. This insight explains how marketing departments need to make use of the large repositories [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1246"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1246"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1247,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1246\/revisions\/1247"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}