{"id":1178,"date":"2013-08-13T15:28:48","date_gmt":"2013-08-13T19:28:48","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1178"},"modified":"2013-08-13T15:30:21","modified_gmt":"2013-08-13T19:30:21","slug":"content-marketing-case-study-city-index-and-the-trading-academy","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/08\/13\/content-marketing-case-study-city-index-and-the-trading-academy\/","title":{"rendered":"Content marketing case study: City Index and The Trading Academy"},"content":{"rendered":"<p>The City Index and The Trading Academy is an Apprentice-like Youtube series.  Each week on this &#8220;TV-esque&#8221; show, a trader, with no previous experience would be eliminated.  The producers of the show would also interview the traders and provided them with their own twitter feed.  The show&#8217;s success hinges on the fact that it was able to encourage viewers to engage with their branded content.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/econsultancy.com\/us\/blog\/63208-content-marketing-case-study-city-index-and-the-trading-academy\" target=\"_blank\">Content marketing case study: City Index and The Trading Academy &#8211; Econsultancy (blog)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The City Index and The Trading Academy is an Apprentice-like Youtube series. Each week on this &#8220;TV-esque&#8221; show, a trader, with no previous experience would be eliminated. The producers of the show would also interview the traders and provided them with their own twitter feed. The show&#8217;s success hinges on the fact that it was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1178"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":1179,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1178\/revisions\/1179"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}