{"id":1165,"date":"2013-08-13T09:59:18","date_gmt":"2013-08-13T13:59:18","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1165"},"modified":"2013-08-13T10:03:22","modified_gmt":"2013-08-13T14:03:22","slug":"data-management-remains-poor-across-marketers-report","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/08\/13\/data-management-remains-poor-across-marketers-report\/","title":{"rendered":"Data management remains poor across marketers: Report"},"content":{"rendered":"<p>Nine out of ten marketers agree:  Companies do not use available data to their full competitive advantage.  A world-wide global survey of in excess of 2,200 marketers returned the result that over 90% believe their data is not used in a systematic way.  And over 80% of the same respondents believe the data is not used to construct a single integrated customer profile.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.cmo.com.au\/article\/523444\/data_management_remains_poor_across_marketers_report\/\" target=\"_blank\">Data management remains poor across marketers: Report &#8211; CMO<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nine out of ten marketers agree: Companies do not use available data to their full competitive advantage. A world-wide global survey of in excess of 2,200 marketers returned the result that over 90% believe their data is not used in a systematic way. And over 80% of the same respondents believe the data is not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1165"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"predecessor-version":[{"id":1166,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1165\/revisions\/1166"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}