{"id":109,"date":"2013-02-28T09:01:54","date_gmt":"2013-02-28T14:01:54","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=109"},"modified":"2015-08-27T14:53:33","modified_gmt":"2015-08-27T18:53:33","slug":"oscar-winning-good-movie-making-or-good-marketing","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/02\/28\/oscar-winning-good-movie-making-or-good-marketing\/","title":{"rendered":"Oscar Winning \u2013 Good Movie-Making Or Good Marketing?"},"content":{"rendered":"<p>Winning an Oscar is just as much about marketing or lobbying the Academy, as it is about making a great movie, says Edward Sylvan of Sycamore Entertainment. He compares chasing an award to a political campaign, complete with highly paid lobbyists and great marketing and advertising. According to Sylvan, an award can translate into higher box office gross and increased DVD sales.<\/p>\n<p>Read the full article here:<br \/>\n<a href=\"http:\/\/pittsburgh.cbslocal.com\/2013\/02\/25\/oscar-winning-good-movie-making-or-good-marketing\/\" target=\"_blank\">Oscar Winning \u2013 Good Movie-Making Or Good Marketing ?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winning an Oscar is just as much about marketing or lobbying the Academy, as it is about making a great movie, says Edward Sylvan of Sycamore Entertainment. He compares chasing an award to a political campaign, complete with highly paid lobbyists and great marketing and advertising. According to Sylvan, an award can translate into higher [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":3,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":122,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/109\/revisions\/122"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}