{"id":1085,"date":"2013-07-26T16:46:17","date_gmt":"2013-07-26T20:46:17","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1085"},"modified":"2013-07-26T16:52:41","modified_gmt":"2013-07-26T20:52:41","slug":"content-marketing-a-playbook","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/07\/26\/content-marketing-a-playbook\/","title":{"rendered":"Content Marketing: A Playbook"},"content":{"rendered":"<p>Here&rsquo;s a playbook for creating relevant and purposeful brand content. Among key recommendations: know your purpose; be relevant to your audience, create quality content, use seasoned editorial talent and share content widely.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.forbes.com\/sites\/christacarone\/2013\/07\/25\/content-marketing-a-playbook\/\" target=\"_blank\">Content Marketing: A Playbook &#8211; Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&rsquo;s a playbook for creating relevant and purposeful brand content. Among key recommendations: know your purpose; be relevant to your audience, create quality content, use seasoned editorial talent and share content widely. Read the full article here: Content Marketing: A Playbook &#8211; Forbes<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1085"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"predecessor-version":[{"id":1094,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1085\/revisions\/1094"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}