{"id":1076,"date":"2013-07-23T15:45:07","date_gmt":"2013-07-23T19:45:07","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1076"},"modified":"2013-07-23T15:52:24","modified_gmt":"2013-07-23T19:52:24","slug":"marketing-in-the-mobile-age","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/07\/23\/marketing-in-the-mobile-age\/","title":{"rendered":"Marketing in the mobile age"},"content":{"rendered":"<p>The increase of mobile users shopping both online and in person has given rise to what is known as a multi-channel shopper. That is to say, these customers tend to research products on mobile devices, in store, before making a purchase. This creates a new challenge for retailers, as social media and online reviews often drive purchasing patterns in almost random ways.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.guardian.co.uk\/media-network\/media-network-blog\/2013\/jul\/22\/marketing-in-the-mobile-age\" target=\"_blank\">Marketing in the mobile age &#8211; The Guardian<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The increase of mobile users shopping both online and in person has given rise to what is known as a multi-channel shopper. That is to say, these customers tend to research products on mobile devices, in store, before making a purchase. This creates a new challenge for retailers, as social media and online reviews often [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1076"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"predecessor-version":[{"id":1079,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1076\/revisions\/1079"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}