{"id":1057,"date":"2013-07-18T14:42:30","date_gmt":"2013-07-18T18:42:30","guid":{"rendered":"http:\/\/www.jcmcom.com\/jcmblog\/?p=1057"},"modified":"2013-07-18T14:46:30","modified_gmt":"2013-07-18T18:46:30","slug":"how-to-use-content-marketing-to-attract-the-right-employees","status":"publish","type":"post","link":"http:\/\/www.jcmcom.com\/jcmblog\/2013\/07\/18\/how-to-use-content-marketing-to-attract-the-right-employees\/","title":{"rendered":"How To Use Content Marketing To Attract The Right Employees"},"content":{"rendered":"<p>While content marketing has long been used to sell items to customers, few realize its potential to attract talented employees as well.  Giving your company a good image through content marketing is a valuable strategy for many reasons.  If you portray a compelling image of what you want your company to be, others will look to join up fast.  It may also serve as a screening process, because people who disagree with this image will be disinclined to sign up for an application.<\/p>\n<p>Read the full article here:<br \/> <a href=\"http:\/\/www.forbes.com\/sites\/johnhall\/2013\/07\/17\/how-to-use-content-marketing-to-attract-the-right-employees\/\" target=\"_blank\">How To Use Content Marketing To Attract The Right Employees &#8211; Forbes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While content marketing has long been used to sell items to customers, few realize its potential to attract talented employees as well. Giving your company a good image through content marketing is a valuable strategy for many reasons. If you portray a compelling image of what you want your company to be, others will look [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1057"}],"collection":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":1,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1061,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1061"}],"wp:attachment":[{"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jcmcom.com\/jcmblog\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}