Many marketing agencies will want to make sure that they are using the ad strategies that work. They should review how 2013 shaped up for people who have been looking to start up creative new advertising sources. There are many people who have also been interested in tracking down some of the different ad techniques being used these days.

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2013 for marketing agencies – the end of year roundup – The Guardian

Understanding how children tend to process advertising that they see is important for many people out there. This is why researchers are trying to understand the impact of how being overweight can affect this process. They have found some interesting results from this study. This may help many parents track down some of the information that is becoming available to them as well.

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Are Overweight Children Less Able to Handle Advertising? – Science Daily (press release)

City Council President Keith King wants the Colorado Springs City Council to get a marketing plan that is less global and more neighborly. The city council members are not keen on the idea of a marketing plan for the city council complete with a logo and a mission statement. The city council members are saying that concentration should get focused on the budget instead of a marketing plan that includes a press conference scheduled for December 16, 2013.

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King proposes marketing plan for Colorado Springs City Council – Colorado Springs Gazette

Traditionally, IT and marketing departments have been rivals for spending, while often working against each other. However, that paradigm needs to shift, claims one blogging expert. He will be interviewing executives from both departments of Penske Truck Leasing to find out how the two groups learned to work together on the challenges faced while revamping their B2B truck sales website.

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Marketing Vs. IT? Here’s A Better Approach – InformationWeek

Twitter continues to add advertising features that allow advertisers to target Twitter users based on their web browsing histories. Analysts believe that these features may justify the valuation of the Internet company. It is projected Twitter may not make a profit until 2016 and sells at 25 times projected earnings .. and it remains more expensive than its competitors.

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Twitter Rises Most Since IPO Amid Advertising Product Optimism – Bloomberg

The New York Times intends on giving ads more content and/or context, but Mr. Thompson assures readers that it will be clear which articles are advertisement and which are articles. There is no reason not to be hopeful, for, the overall the changes seem to promise advancement and positive improvements. New York Times Ad department looks to be very ambitiously and tenaciously ready for 2014.

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New York Times Expects Digital Ad Growth in 2014 – AdAge.com

San Diego hotels are not as busy as they could be, according to many hospitality industry professionals in the San Diego area. Although occupancy rates for hotels increased in the first 10 months of this year over the same period last year, insiders claim a lack of marketing prevented the hotels from seeing an even bigger increase. Accordingly, the city counsel approved a $6 million marketing effort for San Diego hotels.

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What the Lack of Tourism Marketing Meant – Voice of San Diego

TD Ameritrade is a brand that is not as recognizable as the Nike brand. However, just as athletes have to take many small steps to win an Olympic competition, TD Ameritrade has travelled far in marketing to get recognized. TD Ameritrade spent $239 million on advertising during the fiscal year. Commercials of TD Ameritrade showing a snowboarder, Louie Vito performing backwards are a part of the million-dollar marketing strategy. These commercials are sponsored by companies such as Goodby and Silverstein & Partners. TD Ameritrade is also sending seven athletes to the Olympic winter games being performed in Sochi, Russia.

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TD Ameritrade Commercials Link Olympics and Investing – New York Times