Here is the second of 10 toxic, but curable mistakes that businesses make with their social media …
and I’ll provide solutions to modify your process so you can get on track instantly.
2. INCONSISTENT POSTING
Many companies start off like a rocket. They excitedly put out two to three posts a day on their social media sites and all of a sudden … 7-14 days later, it grinds to a halt!
Pretty soon a week goes by, a month goes by … nada, zilch, zippo. All that momentum they began to build is wasted. And they’ll have to start all over again from ground zero. Sounds alittle bit like going on a diet … and then losing interest when the pounds don’t melt away doesn’t it?
Persistence, tenacity & determination. No sane individual goes on a first date and proposes marriage, do they? So why would someone who just “met” you, instantly “buy” your message?
Furthermore, it’s important to note that each specific social media site has a “native” means to interact in that arena—learn about the importance of “native” by visiting my blogpost at:
You must remember there’s also both an optimal time and frequency to post. Plus, there are a lot of other factors you should understand before you even craft your “brand narrative” … such as:
Who is your target audience?
What time of day is your target market most likely to be online?
How much valuable content do you have available to post?
Facebook or Google+:
Some experts say two-to-five times a day has proven to work well, as long as you are NOT just posting pet photos and asking people to name the newest member(s) of your family. Or worse, how great you are. Self-serving propaganda just doesn’t cut it. We have all fallen victim to that blah, blah, blah! Heck, we all have seen so much of that type of nonsense that it just pollutes & dilutes—it ultimately drives viewers away.
Content should be relevant, meaningful—plus any educational content must engage your audience. You gotta meet them where they are. This is where you might need expert execution from a marketing professional. Or, try doing-it-yourself.
For your business: I recommend your company post 20-30 tweets on twitter throughout the day and you will see a continuous growth in “followers” because the content your “dripping” will soon reach mass market. Personally our business is in contact with many companies across the U.S.A. because we have cultivated relationships over time. Our brand narrative has resonated with other businesses in Milwaukee, Indiana & San Diego—just to name a few. Those relationships built with “like-minded people” led to conversing on the phone … and then actually doing business with them. In essence, we took our “followers” on a journey where they got to know, like & trust us.
To stay in front of your audience and prove that you are a “thought leader” in your industry, LinkedIn is a wonderful platform and our experience shows that one post per day is more than sufficient for this arena.
And that’s just the tip of the iceberg …
you also may want to “fish” in Tumblr, Pinterest, Youtube and a host of other outlets to connect with potential viewers & buyers. That’s a heck of an audience to have access to. Successful implementation will really grow your business.
These tips will help you the next time you post …
We’re JC Marketing Communications 860.621.8866
and we’d like you to ALWAYS REMEMBER:
Your customer doesn’t need to understand your product, they just need to know you understand them.
It’s really simple—people don’t care what you know, until they know that you care.
Be on the lookout for the other eight tips in the coming days!