Category: Blog, Branding, Marketing Tactics, Credibility, Digital Communications, Marketing, Media Relations, Partnership, Book Publishing (Page 9 of 23)

Mobile devices have created an all new opportunity for many companies out there, but they will have to learn a few things about the state of it. Ad companies may want to take a look at this helpful infographic, which can explain some of the different companies that are out there already. This can help them conceptualize what type of ads are currently succeeding in the mobile marketplace. Many businesses can learn by example from these companies, since they have carved out their own niche in this growing field.

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The New Mobile Advertising Ecosystem Explained – Business Insider

“How Kickstarter Fundraising Turned Into A Marketing Campaign For Digital Silver Imagining” is in reference to Silver and why it is turning into a hot product. The article is in digital format discussing fundraising and how small businesses can get on board with the larger companies with larger budgets.

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How Kickstarter Fundraising Turned Into A Marketing Campaign For Digital … – Forbes

Twitter is currently testing advertising strategies with a budget estimated between $25-$50K. Twitter will experiment with consumer advertising through real time conversation methods. As they develop, Twitter will evaluate build and scale advertising methods to add games, and mobile applications. There potential for Twitter in the current market is an upside. Along with Twitter making their market shares public, we should see lots of growth for the company.

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The Advantages of Advertising on Twitter – Bloomberg

“Is advertising to millennials on Facebook, Instagram a lost cause? – Inside Facebook” is about advertising dollars. Companies are contemplating more and more if it is a good idea to market on Instagram to Millennials or people who are over a certain age. Research shows that people are blocking out adds.

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Is advertising to millennials on Facebook, Instagram a lost cause? – Inside Facebook

Social sites like are changing the way we plan and book travel. Consumers and travel related companies alike are turning to these social avenues for advice in where to go, how to get there, what to see and where to stay. Reviews and posts by others on social sites help people looking to travel remove some of the unknowns. Travel related industries are able to quickly respond to reviews and effectively reach their target audience with various offers. Its a win-win combination.

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Travel marketing goes social – The Guardian

Social responsibility is all the rage for companies that want to improve their image in the eyes of paying customers. However, if companies want to reap the full benefits of their do-gooder initiatives it is important that they are above reproach. In the age of transparency customers are more aware of how companies do business and if a firm slips up they could lose customer trust.

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6 Key Considerations for Socially Responsible Marketing – 1to1 Media

The use of content based web advertising for use in marketing for online business is discussed. Because users often do not click on online advertising additional content must be used to encourage them to do so. Learn that this type of content is essential to grab the attention of a potential buyer.

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Why Brands Must Extend Content Marketing Into Display Advertising – MediaPost Communications

One social media author requests that Twitters tell him what he can do to for them. Mr. Gary Vaynerchuk is in the market to win catchphrases … and of course attention. This social media guru is a tireless self-promoter who requests jokes, ideas or even a meal from his Twitter followers.

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Riding the Hashtag in Social Media Marketing – New York Times

Learn how Facebook can be used by online sellers who use websites such as eBay to conduct business. It includes six different techniques in doing so. These techniques are enabling social sharing, market promotions, varying content, engaging customers, “selling without selling” and customer service. These techniques are intended to help a seller meet the demands of a marketplace driven by social media.

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6 Facebook Marketing Tips for Your E-Commerce Store – BusinessNewsDaily

The enormous amount of opportunities in the mobile ad ecosystem got businesses very interested. However, there are still too many uncertainties in this field and so a team of researchers proposed a BI Intelligence report on the mobile advertising ecosystem. In this report, they explained why this field still needs a lot of development. They convey that mobile ads are often intrusive to the consumers, along with the ecosystem being too complex compared to desktop ones, and standards are not yet established, and the future is unpredictable due to the unstable market.

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The Mobile Advertising Ecosystem Is Fractured, Complex, and Hugely Important – Business Insider

It is becoming more and more difficult for companies to survive without a digital marketing presence. Even with all the time an effort marketing experts have spent preparing for the future there is a great disparity between what the market believes will be important and what they are actually prepared for.

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Behold The Great Digital Marketing Contradiction And Conundrum – Forbes

The financial industry is beginning to take the lead in online content marketing. With content marketing banks and other financial are able to reach more potential clients. Studies have shown that the majority of clients that financial companies want to reach are active online. Time is showing that content marketing is still worthwhile even if there is some government red tape to deal with.

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How the Finance Industry Leads the Way in Content Marketing – Adweek

There is a conflict between the agency world of advertising and technology platforms. It is important to measure the input versus the output to determination how much of a conflict exist with these two contrasting worlds. The solution is the creation, distribution and publishing of the assets. Aggregate data also simpifies the marketing services companies and the technology platforms. Marketing clouds and d point vendors can cause havoc in the customer service functions of marketing and technological performance. The ability to ingest inputs and to share outputs to other systems is the most logical way to integrate marketing and technology.

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The Perplexing Marriage of Marketing Services Companies and Technology … – LinkedIn Today

Why is social media marketing to effective for small businesses and yet so elusive for larger ones? The secret is the connection businesses make with their followers. Social media is less about the blog posts and tweets going out, and more about the relationship with the person making the posts. Small businesses usually have someone in charge of that function, while larger businesses struggle to justify a social media coordinator.

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Social media marketing is about individuals – so how does it scale? – The Guardian

You’ve heard all the marketing urban legends, and seen enough small businesses fall into their traps. In the spirit of Halloween, learn the truths to dispel the rumors. Points include treating social media as a chance to connect, not just a free billboard, building email lists instead of buying them, the true value of daily deals, and how to make review sites work for you.

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Dispelling the Most Common Marketing Urban Legends – NBC Chicago (blog)

There are four aspects in the creation of a B2B marketplace. The first aspect of the package is the inbound marketing data. This data allows for one to improve information and increase the quality of content. The second aspect is content performance. Does your content reach the intended audience? If not, this data can allow one to change future strategies to increase visibility. The third aspect involves general business opportunities. The main part of this is to ensure that you and the sales department is on the same page. What is defined as a lead? What is the strategy in regard to the markets that are the focus? Make sure you and sales are in agreement. The fourth aspect is the monitoring of the MQL and also how much translates into viable SQLs.

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Four essential steps to creating a B2B marketing dashboard – Econsultancy (blog)

Does your content marketing campaign have writer’s block? That could be the case if you or management is so concerned about the content that nothing gets published. If your white paper has been 6 months in the making, your monthly newspaper comes out quarterly, your blog posts are huge, but sporadic, and your site has no video interviews, you might be stuck in the limbo that chasing perfection causes.

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How Your Quest For Perfection Is Killing Your Content Marketing – Forbes

A look at Justin Timberlake’s marketing success may help B2B marketers. Timberlake is careful to leak new content slowly, building hype. He leverages his acting skills to cross market his music, and begins concert sales early. B2B marketers can learn from Timberlake’s methods by developing micro-launches of new products, integrate partner marketing, and market beyond the Silicon Valley area.

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What Justin Timberlake Can Teach B2B Marketers – Forbes

Facebook acquired Instagram in April 2012, and this week introduced advertising to the photo-sharing platform. The acquisition is expected to grow Facebook’s revenue, and help Facebook maintain competitive as more and more internet activity become mobile-phone based. The online-advertising business sees a mere 0.1 percent click through rate. With 150 million Instagram members worldwide, many see Instagram as a leader in mobile advertising development.

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Instagram ads and the future of brand advertising – GigaOM