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As it becomes easier to track marketing campaigns, marketers are being held more accountable for their success, and for their failures. Advertising has become less based on interruption, and more based on consumer engagement. To be successful, marketers must give up old techniques in favor of adapting to modern realities.
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The New Context Marketing Applications – ClickZ
Marketing today requires coordination and management of an ever-increasing number of agency relationships. This can be time consuming, and can distract marketers from their most important tasks. Cost cutting has hit many marketing departments hard, and struggling with outdated thinking can hurt the industry’s efforts. Some marketers are reluctant to evolve, but keeping up with current developments, specifically the transition to digital, is critical to marketing and ultimately business success.
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The drums are beating louder: why marketers need to evolve beyond the linear – Marketing magazine Australia (blog)
In the digital age, consumers have information at their fingertips. That means, customers are more informed than ever before. Businesses need to market accordingly. Consumers also have more places to look than ever before. Sellers can easily market their goods or services online, and consumers have many options to choose from before deciding to buy. Businesses should keep all of this in mind when deciding on a marketing strategy.
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Commentary: Marketing in the digital age – USA TODAY
A current Demo survey questions whether marketing teams have a thorough understanding of the available data in spite of their own self confidence in this area. Would more connections with their data sources improve these deficiencies? Would more consistent access to the data across many available platforms improve engagement? Data management techniques need to be reviewed regularly if these departments are to succeed.
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Infographic: Marketers Struggle to Make the (Data-Driven) Grade – Direct Marketing News
Marketing is maturing in this digital age. Consumer expectations often emerge only after their experiences. The better the marketers listen to their customers experience throughout their entire meeting with the brand the more their campaigns will effectively improve. Experience mapping is a new strategy for capturing this information in a cost effective way.
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The Third Era of Marketing: Beyond Need and Desire to Expectation – Huffington Post
Catching Fire the movie sequel to Hunger Games is being marketed globally by the producer Liongate these days. Reviewers are commenting about the disparities they see between these campaign and the core values of the movie itself. Violence and its consequences are spilling from the film into the classicist components of the societies forming around it.
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The Marketing Tactics for Hunger Games: Catching Fire Would Make Panem’s … – Wired
Hear about the power of social media. Sharknado was one of the most talked about videos and this fame was mainly due to Twitter. Even with this phenomenon, Twitter is not projecting to make a profit for several more years. Advertisers continue to be unsure of the value they get from advertising on Twitter and believe Twitter should only supplement other medium investments. Twitter, however, continues to invest because they believe in their product and think it is the best medium.
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‘Sharknado’ and the Tricky Business Advertising on Twitter – Wall Street Journal (blog)
Twitter has found new ways to help advertisers market to people watching certain television shows. That is, twitter will now let advertisers market to people who are discussing certain shows on twitter, even if the advertiser does not run an advertisement during the show. Learn more …
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Twitter Adds Advertising Tool to Target TV Conversations – Bloomberg
Pinterest is becoming a marketing tool for travel information rivaling the likes of television shows that include restaurant information with the tour data. The cost of one Pin is worth about 78 cents to a publisher. But the cost of Pinterest pales in comparison to the myriad of information now available in regards to the hospitality industry. Pinterest New Pins is a map of places that people want to visit around the world with information about hotel, restaurants and bars. Place Pins has caused Pinterest to become a local marketing channel that benefits local businesses.
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Pinterest Explores Local Marketing with ‘Place Pins’ – Search Engine Watch
There is confusion in the marketing genre in regards to thought leadership, branded content or native advertisement. An explanation is needed to determine the differences between these online entities. Thought leadership is indirect and serves the function of conveying information. Branded content tends to be more fun than thought leadership because of the focus on humor. Content marketing is the broadest category that deals with a marketing platform of sponsors and promotions. Native advertising is a subset of branded content because it appeals to independently created content.
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Don’t Confuse ‘Thought Leadership’ With ‘Branded Content’ or ‘Native … – Forbes
With email, Twitter, Facebook, Instagram, and traditional television and print advertising, it’s hard to know when and where to share marketing information and advertisements. Among electronic marketing efforts, email still remains the most popular. Advertisers say this is because emails go to a captive audience who have opted to receive the emails. What do you think? Learn more …
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When Should You Use Email Marketing? – The Next Web
Mike’s Golf Shop needed a new television advertisement. Rather than spend a fortune on a production crew and professional consulting, the owner filmed the spot himself, with a handheld camera. The result was an advertisement that was breathtakingly authentic. The advertisement also effectively displays Mike’s brand, because Mike himself made the advertisement.
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Selfytising – A New Genre In Advertising? – Forbes
Today’s internet experience is more so about relevancy instead of dealing with pop up ads that interrupts the online experience. Native is an advertising platform founded in 2010 that engages the internet users with relevant marketing of interest with relevancy to the user reason for being on the website. Learn more …
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The Future Of Advertising: Native, Engaging, At Scale – Forbes
The advertising campaign effectiveness of Facebook and other social media networks far surpassed traditional marketing strategies. For an example, 58 percent was the vantage point of social media marketing in comparison to other networks. Sixty billions impressions in the third quarter of 2013 showed that 58 per cent efficiency rate of social media meant that huge opportunities exist for marketers who are still using only the traditional strategies of the ad network. A return of investment of a 58 percent efficiency rate had not been possible before the advent of Facebook and other social media marketing platforms.
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How Do Facebook, Other Social Networks Stack Up Vs. Other Marketing … – AllFacebook
The mobile advertising market is exploding. Advertisers are turning to mobile mediums at exponential rates. Mobile advertising firms are growing, expanding, and merging. Technological advances are helping the industry consolidate, and which will determine which players in the industry will emerge as leaders. As the industry expands, investors are flocking to the market.
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Mobile Advertising Reached New Heights In 2013 Thanks To A Flurry Of Deals – Business Insider
With Facebook more popular among young people than the four traditional television broadcast networks, paid social media advertising is exploding. Social networking is popular in a big way. In fact, most adults are in an online social network of some kind. Research and demographics reports provide marketers information with which to plan their online marketing strategies.
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How Paid Advertising Is Working on Social Media – AdAge.com
Small businesses need to spend as much time developing the quality and content of their websites as they need to spend on attracting traffic to their website. It is important that the website coincides with and promotes the business’ brand, rather than changing or detracting from it. The website should be designed for conversions, not just for information.
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3 Reasons Why SMBs Should Have a Website-First Marketing Strategy – Search Engine Watch
Consumers are more savvy than ever. Their resistance to traditional direct advertising has lessoned with the explosion of the internet and social media. This is where content marketing comes into the picture. Its intended purpose is to attract, acquire and engage consumers by creating content that the targeted audience will actually seek out and consume.
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Why You Should STFU About Content Marketing – Huffington Post (blog)
Marketing automation is an effective way to grow revenue faster. At its heart is the ability to save time and money in marketing, but it also generates more quality sales-ready leads and provides a means to accurately measure marketing ROI. Factoring ROI is important because not all companies get the same returns even if using the same software. The difference in ROI performance can be linked to software implementation maturity that spans four phases: traditional marketing, demand generation, integrated pipeline and revenue performance marketing.
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The ROI of Marketing Automation – Marketing Pilgrim
Marketing automation is an effective way to grow revenue faster. At its heart is the ability to save time and money in marketing. But it also generates more quality sales-ready leads and provides a means to accurately measure marketing ROI. Factoring ROI is important because not all companies get the same returns even if using the same software. The difference in ROI performance can be linked to software implementation maturity. There are four levels of maturity: traditional marketing, demand generation, integrated pipeline and revenue performance marketing. Studies indicate that the most mature level of marketing automation can have a 79% revenue advantage over companies in the initial state of marketing automation adoption.
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Does Pressure To Prove The Value Of Marketing Help Or Hurt Company … – Forbes
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