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While social media has been breaking it’s own record recently, research is showing that only 3 business functions are actively monitoring it. Many other jobs functions could get a boost from monitoring social media and actively listening on on the conversations it holds. Inside we show you some info graphics and statistics that may surprise you.
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Social Media Listening Isn’t Just For Marketing, Sales, And Customer Service … – Business Insider
Online marketers who only focus on Facebook, Twitter and LinkedIn are missing out on another valuable social media platform. There are 150 million consumers who check-in and post to Instagram. It is one of the fastest growing platforms today and its not just for hipsters who love photos. This infographic shows the visual power of Instagram.
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Infographic: Instagram Marketing by the Numbers – Marketing Pilgrim
By 2018, researchers forecast that advertisers will spend $40 billion on mobile devices, which is a 300% increase from current spending. The increased spending in revenue is attributed to Facebook and Google advertising networks. Facebook increased to 41 percent of their advertising revenue from mobile advertisements over the last 12 months ending in July 2013. According to The Search Agency, Google has around 30 percent of their advertising revenue coming from mobile devices.
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Mobile advertising to grow 300%, hit $40 billion by 2018 – VentureBeat
An in-depth look at Google Analytic with Youtube videos. Most of the hints it gives about maximizing the use of this tool revolve around exploring the system yourself. The important data to look for is to see where and when you are getting your views, and then to see how retention holds through the video, and how annotations and ads are effective.
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Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics – Search Engine Watch
In the world of mobile advertising, it is common for companies to send links to specific products and services. When a consumer is interested in what you have to offer, they click on the link and often arrive at the websites homepage instead of the actual product. The future of mobile advertising is now on the move to change the way links are forwarded. Deep links that proceed to the exact product or service it is advertising on a mobile phone will bring the most rewards.
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How Deep Links Could Revolutionize Mobile Advertising – Mashable
Topics range from brand loyalty and awareness to educating your clients and customers of the intricacies of content marketing.
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5 Business Goals Of Content Marketing – Forbes
The customer experience is more important than being sales driven by numbers. Instead of focusing on brands, marketers are giving attention to proprietary value chains. Digital technology is causing marketers to rethink their historic approach to marketing.
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What Can We Expect From The Next Decade Of Marketing? – Forbes
Get 5 tips for avoiding the catastrophes that data marketing entails. 1. Integrate your marketing approach with the rest of your business, 2. Fix internal issues within your business to improve your business’s ability to market externally, 3. find out what practices work the best and leverage them, 4. pay attention to what others are doing and learn from it, and 5. try to keep the complexity of your business down. As businesses amass vast complexity, they become slower in a world where speed is everything.
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How To Embrace The Five Steps Of Data-Driven Marketing – Forbes
Data is central and plays a great role in multichannel marketing in that in these digital times it is very easy to convey data and so much to a wide spectrum of users. Besides data can be relayed in so many different formats so as to reach each user in a way or format best for his or her use. Many companies can interprete results very clearly based on the data analysis
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Why the effective use of data is central to multichannel marketing – Econsultancy (blog)
This article brings up the very interesting point that, by and large, LinkedIn has not been a heavy hitter in the marketing craze that has swept across other social media giants like Twitter and FaceBook. The author provides insight on how to use contests, promotions and even apps to create a buzz on your brand. A list of the top eight campaigns is worth a read to get your creative juices flowing and help you learn how to maximize your potential via LinkedIn.
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8 Innovative LinkedIn Marketing Campaigns – Mashable
Transactional data analytics play a key role in marketing and these two especially share the same bed in direct marketing. Data analytics indicate the areas of marketing potential and weakness and will also play a critical assignment in predictions about the marketing trends in the near future. This is the backbone of solid forecasting in markets
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News Byte: Transactional Analytics and Marketing Come Together – Direct Marketing News
This is a very good article pointing out the invasive tricks and policies, which are hiding behind our social media experiences. Data gathered behind our backs is being used to create a new form of automated marketing, which is specifically targeted to the individual users. This marketing appears as recommendations from friends but in reality, it is nothing more than the slick data harvesting of your surfing experiences and personal information relating to your online preferences which are then used to make you a target of this “Zombie Marketing.”
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Google, Facebook, And The Rise Of Zombie Marketing – Forbes
Wondering if your online marketing program is effective? This article lists five important things to keep in mind when devising your marketing strategy. One thing is clear: it is very important that you keep tack of your data. Consider signing up with a service that will help you learn who is looking at your online advertising.
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Five Rules For Managing Your Online Marketing Efforts – Forbes
Learn how to present your business in a professional, competitive manner. Identify your buyer and tailor your message to suit their needs. Make sure your company website displays the proper information. Through a blog, show off the characteristics of your company. Learn how to expand your business’ social presence on the web. Lastly, secure business with leads, such as free trials. All of these steps combined ensure a more successful business.
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5 Inbound Marketing Essentials to Audit – Search Engine Watch
Google is one of the biggest search engines. Earlier years websites would use a wider variety of terms so their website would rank higher. Google noticed this and they updated their system and changed how their search engine worked. The updated version caused some top sites to lose their spot for being unethical according to google and has caused the sites to market their site more effectively
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What do Google’s search algorithms mean for marketing? – Washington Times
The key word in Social Media is “social.” If no one is interacting with your social media, there is a huge problem … and not just the amount of money you are wasting for advertising that just doesn’t work. Avoid spending unnecessary money and ruining your reputation among customers with these social media tips.
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4 Best Practices for Social Advertising – Mashable
The American Marketing Association, with the collaboration of ReadyTalk, Vidyard and Kapost, recently held a webinar titled “Content Marketing 101: Feeding the Content Beast.” This free Web seminar hosted content marketing experts discussing a wide range of topics geared toward learning why content marketing is relevant, and specific direction in how businesses and individuals can get started.
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Content Marketing 101: Feeding the Content Beast – The Herald | HeraldOnline.com
Mobile ads have increased ad spending, but is it coming to an end? Digital advertising has been showing to be more advantageous over real-world advertising but the online ad business seems to be struggling. Revenue seems to be leveling out. Will mobile advertising make a comback? Or is the end near?
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Digital advertising and the end of Mad Men – USA TODAY
The new ways of marketing through social media are something that businesses must learn about if they wish to remain relevant to the customers. Following a company is something a customer chooses to do, and this sets up the scene for businesses to find out what the customer is really looking for or getting out of the service or product. Facebook and Twitter are the two top places to learn the ropes about social marketing.
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Social Advertising Tips for Your Business – Mashable
AdBlock and similar tools have been the bane of the online advertiser’s existence for many years now. But the dilemma is wrapped in a paradox: internet users want content to remain free, but internet users don’t want to see ads. A new startup intends to solve this problem with software designed to put visitors in control of the ads they see, enabling happier advertisers, and happier consumers.
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Could new ad serving technology spell the end of bad web advertising ? – The Guardian (blog)
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