Author: Lindsay Stadalnik (Page 3 of 10)

In a new series, 10 of the most generous marketers will be spotlighted, two per week. Susan McPherson describes the growing trend in marketing, and business in general, to be generous and to fund humanitarian and environmental causes. Companies are finding that serving others serves them; as their public images improve, so does business.

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The 10 Most Generous Marketing Geniuses

Today content marketing can now be dubbed “content selling.” With marketing being segmented and analyzed at every level and detail, many systems rely on marketing automation to promote their content based on targeted relevancy. This means an advertiser needs to sell their content, in other words, make their name sound even more appealing to advertising hosts in the chaotic sea of competition.

Things such as the access of content, process efficiency, timelessness and relevance will all be under scrutiny from now on. In order to convince the market that your advertising retains those qualities, an advertiser is going to have to shift their scope of responsibilities concerning product from content marketing to selling.

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Content Marketing, Meet Content Selling

With mobile devices still only a fraction of advertising budgets, cross-screen marketing from TVs to LED billboards to websites to mobile, is arguably set to be a very lucrative goldmine. There are several reasons why, mobile devices are where consumers are spending a lot of their time today.

The pioneers in cross-screen marketing are already seeing outstanding returns. As a result, the risk of the unknown has started to be eliminated and more money is being spent on cross-screen marketing. With frequency capping making it more likely that a consumer will only see an advertisement for the same product by the same company a limited number of times a day, the logical step will be cross-screen marketing.

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Why Cross-Screen Marketing Is Set To Explode

Finding just the right niche is a good thing for entrepreneurs. Being able to offer a business, goods or services right where it is needed will save a lot of time that would be wasted when reaching people who are not really interested. This is also a good thing for the consumers; they will be able to easily find what they are looking for in areas they are most familiar with.

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Entrepreneurial Tightrope: Niches can be nifty – USA Today

Jane Cunningham is the founder of Pretty Little Head, an agency that specializes in marketing to women. In an interview she discusses her career and what she has learned in regards to how appealing to women differs from appealing to men. It turns out it’s about a mindset, and not whether or not it has flowers or bling.

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Marketing to women: why painting it pink doesn’t work (and never did)

Here are four terms, one of which the author himself invented, that are fashionable in marketing articles right now, but are not very well explained. They also give some real world suggestions on what to do in order to take out some of the mystery and take advantage of emerging technology and the interplay thereof.

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4 Marketing Buzzwords That Shouldn’t Scare You

There is a continuing rise of influence marketing in social media. Advertising in social media has a low cost and reaches a large audience. Facebook and Twitter dominate the amount of users but there are many other social media sites businesses should be looking in to.

This is the first of a two-part article, look for part two that will address the problems advertisers face.

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Influencer marketing is the new Eldorado: who will lead the gold rush?

The Content Marketing Institute provides very vital information to those seeking a strong presence for their product or service. Dr. Pulizzi describes the process as having, “no silver bullet.” One must personalize their approach to their target specifically.

Great marketing can bring a small player into the market on the same level as a multi-million dollar company. It is important to remember that you are not always competing with others but rather working cooperatively to help a larger audience.

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Content Marketing Lessons Learned, from the Content Marketing Institute

In an increasingly digital world, gathering a strong following requires masterful marketing strategies. Engaging one’s target audience is paramount in keeping people coming to your site or blog. Having clear and important reasons for doing what you’re doing also brings a large gathering. Social media outreach can spread your message farther and faster with little work on the front end.

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Email Marketing Campaigns and Social Connections

Learn to eliminate marketing mistakes by teaching yourself the basics of communicating with people. Pick your focus and concentrate on one aspect at a time and learn to excell on a specific demographic, as you cannot be all things to all people at one time. Choose your target and go for it!

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6 B2B Marketing Mistakes That Are Easy To Make

In today’s marketing world, holding events is a viable way to increase your customer base. Due to increased technology, such as email, social media, and other online tools, hosting an event can be quite inexpensive. Offering small incentives is another way to increase interest in your business. Take advantage of technology in order to maximize your event marketing and stop wasting money on advertising that doesn’t give your business a return your investment.

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Marketing: How to Grow by Who You Know