Author: Joseph Cekauskas (Page 15 of 52)

Leon Banowetz has become one of the leading figures in the world of marketing. This is thanks in part to some of his creative ideas and his ability to express them on a large scale. This has given him the chance to enjoy a rapid rise to fame, Over the course of just a couple decades, his firm has rapidly expanded. It now offers a full range of different graphic arts services, drawing in over $5 million in support from its work.

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From farm boy to marketing fashionista – Dallas Morning News

Advertising news from December 15, 2013. Nissan – review for worldwide creative account for Infiniti has begun, with accounts more than $200 million a year. Puma has chose JWT NY as worldwide creative lead. Alpina Foods has named Innocean USA to handle their first American advertising plan. People Luca Lindner Promoted to President of McCann Worldgroup Buz Sawyer leaving Cheil North America at year end. Rob Reilly is leaving Crispin Porter & Bogusky to pursue new ventures. Pam Hamlin of Arnold Worldwide was promoted to global president. Alex Crowther joined Carat as client president for GM. Susan Duffy joined McCann Regan Campbell Ward as president in NY as president. Corey Sistrunk of Rapt Studio was promoted to president. Mario O’Grady joined Animals Inc as CRO after leaving the New York Times.

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News From the Advertising Industry – New York Times

Throughout the past couple decades, there have been an increase in the number of ADHD diagnoses. This has also occurred while there was a large scale campaign to encourage the use of different types of drugs. There are a few different reasons why this may have occurred, but it has certainly fueled some speculation. It has also increased debate over whether it is appropriate to market these types of drugs in certain ways.

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ADHD diagnoses soared amid 20-year drug marketing campaign – NBCNews.com

There has been much controversy about the way that ADHD has been handled, but some people may be surprised by the sheer amount of different statistics in the industry. There are now roughly 3.5 million kids being medicated for ADHD. This represents up to 5% of school aged kids in the country. This has also generated a substantial amount of revenue for the pharmaceutical industry, since it is the sole provider of this kind of medication.

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Marketing has turned ADHD into a $9 billion industry,… – The Verge

Even though there have been some cuts when it comes to marketing within companies, there have been some additional hirings made. This is due in part to the fact that marketing is changing. Businesses need to find people who can help them adapt to some of the newest changes to the way it is done. In particular, companies seem to be interested in finding professionals who can help them expand their influence through content marketing and social media advertising.

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Despite Cutbacks in Marketing, Big Companies Keep Hiring – AdAge.com

Reports theorize that Twitter could outgrow Google and Facebook in their advertisement revenues. A survey of over 900 advertisers shared their opinions on who they would spend money with next year to advertise on the internet. The analyst; Mark Mahaney, cited the survey in which 71% of advertisers were already using Twitter to advertise. Mark went on to say that the results were so positive they were planning to raise Twitter’s target stock quote to $60.00. Mark also said there is a downside to Twitter. If Twitter does not properly monetize their users they could be in a world of hurt.

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Twitter Could Challenge Google And Facebook On Advertising Front, Analyst Says – Forbes

Though there has been some recent controversy about native advertising, Vanity Fair has opted to join in on this recent trend. This has got many people debating whether native advertising should be used in different types of media. There was even a recent discussion in the nation’s capital about whether the format should be allowed to continue. This could provide companies with clear-cut guidelines on how these forms of advertising should take shape.

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‘Vanity Fair’ Is Latest to Roll Out Native Advertising – Mashable

Women definitely have a hard time ranking amongst highly touted men in the world of business. But with that said, it’s not a goal that can’t be accomplished. This story discusses experiences dealt by Susan Hoffman, a very experienced creative executive advertising director. Hoffman was just a woman trying to make it in a male dominated game and succeeded. She states devotion, love and preparation is needed to achieve similar status or success in the advertising industry.

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Why Advertising’s Most Powerful Female Creative Thinks So Few Women Are … – Business Insider

Though every business is quickly realizing the potential of social media, they may not be sure how they can link up with the right kind of service. They may want to take note from the Kardashians, who will be unveiling a new marketing campaign via Instagram. This is bringing a fair bit of publicity to this site, since users will be interested to see how this new ad campaign shapes up over the next few months.

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The Kardashians hint at marketing potential for Instagram’s messenger – PCWorld

There is a lot of hype surrounding the release of Anchorman 2, which has been getting people excited for what it will involve. Some viewers may want to check out some of the most recent ads for the movie. They can check out some YouTube clips of the ads released that have showcased some elements of the movie. They are actually fairly novel, since they include some different stunts.

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The 5 Funniest ‘Anchorman 2’ Marketing Stunts – Variety

This kid is not going to last. I’m sure many young teenaged Beiber fans would think otherwise. Recently, Blackberry the well known Canadian Mobile Company, rejected a star by the name of Justin Beiber. Making Beiber the face or say the ambassador for the struggling brand may have been a mistake on Blackberry’s account. It was reported that Beiber begged the company for $200,000 and a few mobile devices and he would be their man. The company basically laughed at Beiber like a good joke. Blackberry is struggling at the moment, may that decision hurt the company later?

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Marketing told us: ‘Justin Bieber is a fad. He’s not going to last.’ – Company … – Register

A local search organization has created an interesting new way to push for innovation in the area. This will help draw attention to advertising companies that will provide the most influence to get consumers purchasing goods. There are a few different new strategies that businesses are using for these tasks. It may help some companies to drive customers in to make purchases or at least get people interested in some website content.

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Ad to Action Awards Promote Advertising Innovations That Drive Calls, Clicks … – MarketWatch