Marketing has changed over the years, from the very personal messages received through pony express, to today, where we are inundated with messages aimed at the masses through TV, radio, and printed materials. Then along came the internet which targeted an even larger audience.

As companies push to get their brand message out they are turning more and more to a newer marketing idea, called collaborative marketing. This has the consumers marketing the brands that they are using on social sites, like Facebook and Twitter. Collaborative marketing is the future of marketing.

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The Age of Collaborative Marketing Has Arrived