A new study found that business-to-business purchasers have more emotional connections to their vendors than individuals. Marketing used to be measured by customer experience, but it now it is measured by contribution to revenue. With this transitions, salespersons as subject-matter experts becomes all the more important. As business-to-business marketing searches for its new identity, it must define whether it will become part of sales opportunities, or whether it will maintain its own unique role within business.

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4 Observations About The New Face Of Marketing – Forbes