In the article: “Letter From the Multicultural Marketing Conference: ‘Total Market’ Isn’t Easy” is in reference to different marketing concepts for business. The article touches on how multicultural marketing is so important to be able to get consumers from all walks of life. Businesses are going for a total market approach instead of using small teams to market to one section of society.

Read the full article here:
Letter From the Multicultural Marketing Conference: ‘Total Market’ Isn’t Easy – AdAge.com