A look at Justin Timberlake’s marketing success may help B2B marketers. Timberlake is careful to leak new content slowly, building hype. He leverages his acting skills to cross market his music, and begins concert sales early. B2B marketers can learn from Timberlake’s methods by developing micro-launches of new products, integrate partner marketing, and market beyond the Silicon Valley area.

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What Justin Timberlake Can Teach B2B Marketers – Forbes