What were the most interesting marketing trends covered at the Association of National Advertisers Masters of Marketing Conference? There were quite a few but here are the top three. 1. Brands should have a purpose when marketing to consumers. 2. Creativity and storytelling can expand a brand as seen with Chrysler’s breakthrough growth. 3. Brands need to constantly engage with consumers in a 24/7 environment.

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My Top Three Takeaways From The Most Important Marketing Meeting In The USA – Forbes