Being able to run a successful marketing campaign can be a little different in the digital age of today. Connecting with consumers is easier than ever, but doing it right is very important. Talking at people and just trying to sell the product is not well received in social media. It is very important to give them a chance to be amused or to feel like they are actually having a conversation with a brand and not just being talked at.

Read the full article here:
How to run a social media marketing campaign – The Guardian