Before we answer the question, we need to define for you exactly what SEO + SEM is.
In it’s simplest form, search engine optimization or SEO, encompasses both the technical and creative elements required to improve website rankings, drive + increase visitors to your site … and increase awareness for your website within the search engines.
SEO is the marketing discipline that gives your organization the ability to precisely affect the visibility of your website or your webpage in a web search engine’s “unpaid” or “non-paid” results. SEO’s initial mission is to position your website optimally within “natural,” “organic,” or “earned” results.
Conversely, search engine marketing or SEM, is a form of internet marketing or #digitalmarketing that involves the promotion of your website by increasing it’s visibility in search engine results pages (SERPs) primarily through “paid advertising.”
Getting back to the original question:
In short … both are equally important. So if you want to achieve optimal results, you’ll include both in your #marketing strategy. And in order to get it right, each approach requires unique skillsets.
Number one, it’s absolutely essential to possess a thorough understanding the intricacies of SEM and more importantly, how to do it effectively. You will need to allocate a marketing budget for this initiative. And importantly, your initiative will need the skills of marketing experts who understands your target audience + “how to influence” these buyers.
SEM includes, but is not limited to PPC (pay per click). And it turn is the catalyst that bonds SEO and the SMM (social media marketing) together. Our experts believe that if you are looking to achieve faster results, SEM is a MUST-HAVE in your arsenal.
Number two, if you have patience and easy access to your website, definitely don’t skip on SEO. SEO is most cost-effective (free). It’s only mission is to optimize your website by carefully crafting components within your site in a primary position—so that the search engines understand that you + your organization are authorities in your discipline.
And lastly, you must understand that like social media … SEO is an essential daily commitment.
Blessings to you always!