Here is a simple, yet effective way to elevate your game …
Scientific research has shown that there are over 150 different elements that determine whether a leader or speaker’s communication is effective. Let’s focus on the five that we believe can offer every leader or speaker an instant impact.
1. Speaker/leader must always convey passion and enthusiasm.
Whether it’s a speech … speaking engagement … a Powerpoint® presentation … business meeting … testimony … or a less formal meeting—speakers or leaders must clearly display “passion” and enthusiasm to their audience.
TIP: A speaker who clearly and concisely communicates an honest belief for the subject matter he/she is conveying is certainly going to “connect” with his/her audience. Conversely, a lack of passion and enthusiasm is one way to ensure your audience will “tune out.”
2. Leader/speaker must display energy.
I’m not talking about the Robin Williams, Jim Carrey whirlwind energy that’s chaotic, raw and untrained. I’m referencing the type of energy that comes from within the specific individual who’s speaking. Each individual is responsible for finding what suits him/her best. When crafted well, it’s an effective tool to consistently peak and retain the audience’s interest. After all, if the speaker’s energy is not as great as that of the audiences energy and expectations—NO speaker is going to take command of the room. And worst of all—a speaker could miss a golden opportunity to inspire someone in the audience … thus, adding to his/her legacy.
TIP: Make the most of every opportunity and BRING IT! Do not give a “talk” and “just go through the motions.” A lack of energy subliminally gives the audience permission to disengage. Compelling leaders are those who display a consistent, “controlled energy”—not just from their opening statement—but they maintain momentum to the very last moment.
3. Speaker/leader should employ the use of devices or techniques.
“Stories” are the most common, yet underutilized device or technique to convey a crucial point. It’s amazing how many leaders miss out on the power that an intriguing story can have on their audience. Delivering a truthful, compelling narrative ensures he/she will inspire, engage and educate his/her audience. Stories not only put things in perspective for attendees—importantly—humans are hard-wired to make associations through the use of stories. It’s imperative that any stories shared with an audience must be relevant to the audience’s interests. Tales that resonate with the attendees is a sure way to “connect” with each member of the audience. ONE MORE THING: A story that connects emotionally offers a dramatic impact!
TIP: Story telling is not the only technique that one can employ—there’s always “object lessons.” Object lessons are a dramatic physical demonstration that can be “acted out” in front of the audience. This may include roll play with volunteers from the audience. This strategy is a surefire way to put valuable points of emphasis in perspective … and when performed with tasteful humor, it will often result in the audience taking a speakers “most desired action.”
4. Leader/speaker must be empathetic to his/her audience.
Top notch speakers devise methods to show their audience that they “care.” They demonstrate this in unique ways—proving to their audience that they care. How? By showing authentic interest in their audience’s needs, wants & desires. Great speakers and leaders have a way of engaging and connecting with their audience emotionally.
TIP: A great speaker never, ever talks down to his/her audience, but rather, they demonstrate to them that they are “equals.”
5. Speaker/leader must convey confidence.
There’s no substitute for a tremendously confident speaker.
TIP: Audiences disengage when the audience suspects the speaker is shoveling B.S.—or isn’t confident in the message they’re conveying.
TIP: And if at first you don’t succeed …….. practice, practice, practice and
TRY … FAIL … TRY … FAIL … TRY AGAIN … and again until you find what resonates with your audience!
Be blessed always …