If your organization is on a tight budget, non-traditional marketing might be the key to attracting and keeping customers. Austin’s annual Fun Fun Fun Fest (FFF) is a good example of how non-traditional, lower-budget marketing can find success. Rather than big, traditional media buys, they engage their audience with yoga classes featuring festival performers, production of a unique beer just for the festival, and other unique, engaging, marketing efforts.

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How to Earn Love and Win Fans With Non-Traditional Marketing – Huffington Post