The advertising campaign effectiveness of Facebook and other social media networks far surpassed traditional marketing strategies. For an example, 58 percent was the vantage point of social media marketing in comparison to other networks. Sixty billions impressions in the third quarter of 2013 showed that 58 per cent efficiency rate of social media meant that huge opportunities exist for marketers who are still using only the traditional strategies of the ad network. A return of investment of a 58 percent efficiency rate had not been possible before the advent of Facebook and other social media marketing platforms.

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How Do Facebook, Other Social Networks Stack Up Vs. Other Marketing … – AllFacebook