Ford is turning to Instagram for marketing. They hope to create conversation with potential customers, they say. In its “Mustang Inspires” campaign, Ford used Instagram to announce the date it is unveiling its 2014 Mustang. Ford declined to say if there is any special financial arrangement with Instagram as it pertains to the campaign. Users are encouraged to respond to the campaign with their own photos and videos.

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Ford’s new #MustangInspires campaign hints at Instagram’s advertising future … – PandoDaily (blog)