Marketing automation is an effective way to grow revenue faster. At its heart is the ability to save time and money in marketing. But it also generates more quality sales-ready leads and provides a means to accurately measure marketing ROI. Factoring ROI is important because not all companies get the same returns even if using the same software. The difference in ROI performance can be linked to software implementation maturity. There are four levels of maturity: traditional marketing, demand generation, integrated pipeline and revenue performance marketing. Studies indicate that the most mature level of marketing automation can have a 79% revenue advantage over companies in the initial state of marketing automation adoption.

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Does Pressure To Prove The Value Of Marketing Help Or Hurt Company … – Forbes